Course curriculum

    1. Welcome

    1. Week_1._Introduction_to_Strategic_Analysis

    2. Week_2_Strategic_Analysis

    3. Week_3._SWOT_Analysis

    4. Week_4._External_Environment

    5. Week_5._PESTEL_Analysis

    6. Week_6._Factors_in_the_Macro_Environment

    7. Week_7._External_Micro_Environment

    8. Week_8._The_Internal_Environment

    9. Week_9._Competition

    10. Exam

    1. Week 1.1. Introduction to International Management

    2. Week 1.2- Importance of International Management

    3. Week 2- Hofstede-s Cultural Framework

    4. Week 3_ GLOBE Framework

    5. Week 4_ Cultural Stereotyping and Social Institutions

    6. Week 5_ Cross-Cultural Assignments

    7. Week 6_ Strategies for Expanding Globally

    8. Week 7_ The Necessity of Global Markets

    9. Exam

    1. Week 1_ Marketing and the Marketing Process

    2. Week 2_ The Marketing Mix and the 4Ps of Marketing

    3. Week 3_ Factors Comprising and Affecting the Marketing Environment

    4. Week 4_ The Evolution of Marketing Concept

    5. Week 5_ Determining Consumer Needs and Wants

    6. Week 6_ Customer Relationship Management (CRM)

    7. Week 7_ Ethical Marketing

    8. Exam

    1. Week 1_ Introduction

    2. Week 2_ Accounting Basics

    3. Week 3_ The Accounting Equation

    4. Week 4_ Technological Advances

    5. Week 5_ Ratio Analysis 

    6. Exam

    1. Week 1_ The Role of Finance and the Financial Manager

    2. Week 2_ How Organizations Use Funds

    3. Week 3_ Obtaining Short-Term Financing

    4. Week 4_ Raising Long-term Financing

    5. Week 5_ Equity Financing

    6. Week 6_ Securities Markets

    7. Week 7_ Buying and Selling at Securities Exchanges

    8. Week 8_ Trends in Financial Management and Securities Markets

    9. Exam

About this course

  • Free
  • 91 lessons
  • 0.5 hours of video content

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